Communications ProfessionalsDeans, directors, and chairs work closely with communications professionals to maximize visibility and contribute to their institutions reputation. Together, you collaborate on strategic communications, crisis management, and telling the institution's story through print and digital platforms. To augment your International Council of Fine Arts Deans membership, a Communications Professionals Network has beenformed. It is designed to create a network for communications professionals working in the visual and performing arts, design, and creative industries in higher education. The Communications Professionals Network engages throughout the year to share challenges and successes, best practices, strategies, research, communication models, and trends that support communications efforts in the creative, higher education space. Click here to add your Communications Professionals, if you are already an Institutional Member. Or, click here to renew your Institutional Membership. If you prefer to share your p-card information by phone for either, please call (561) 514-0810 or e-mail [email protected] for additional information. To augment your International Council of Fine Arts Deans membership, a Communications Professionals Network is being formed. It is designed to create a network for communications professionals working in the visual and performing arts, design, and creative industries in higher education. The Communications Professionals Network will engage throughout the year to share challenges and successes, best practices, strategies, research, communication models, and trends that support communications efforts in the creative, higher education space. Benefits of membership in ICFAD’s Communications Professionals Network include, but are not limited to:
Membership is $200 annually and is only open to those whose institutions hold an active Institutional membership. Click here to add your Communications Professionals, if you are already an Institutional Member. Or, click here to renew your Institutional Membership. If you prefer to share your p-card information by phone for either, please call (561) 514-0810 or e-mail [email protected] for additional information. Branding your Unit within the Wider College, University or Community Structures was the topic of a January 20, 2022 online discussion. Sharing were:
You may access and download a PDF of the slide deck here. ICFAD's Communications Professionals: Storytelling was held on October 21, 2021. In this session we discussed how storytelling is an important tool for authentically communicating the university experience. Yet, producing each piece of content can involve time-intensive tasks. By planning to repurpose stories across a variety of platforms, one can reach broader audiences. In this session, we talked about story and image selection, content management, resource sharing, and how to repackage content for a variety of purposes. April 2021 meeting: Power of Positivity: Simple Steps for Success Tim Hodges, PhD, executive director of the Clifton Strengths Institute, professor in the UNL College of Business, and a Gallup-Certified Strengths Coach, discussed the importance of focusing on strengths as we strive to maintain positive focus. Our January 2021 meeting: More than 80 people joined us for Best Practices: Digital Marketing for the Arts in Higher Education, a conversation centered around strategies for delivering promotional content to users through various online and digital channels change rapidly. Leveraging messaging by employing social media, email, search engines, mobile apps, affiliate programs and websites to advertise and reach audiences is challenging yet can be very productive in achieving goals. Digital advertising and digital marketing are key tools in developing the brand and promotional messaging, and are crucial to generate interest and attract arts audiences. You’re invited to click on the presentation title to see a recording of the session. Here is a copy of Chris’ slidedeck and here is a copy of Alice’s slidedeck. |